CASE STUDY • 2025
UPP
A bold brand and website for the UK's leading student accommodation provider.
01 / THE CHALLENGE
The Challenge
UPP needed a digital presence that matched the scale and ambition of their student accommodation portfolio. Their existing brand felt fragmented across hundreds of individual building sites, with no unified story.
02 / OUR APPROACH
Our Approach
We started with deep discovery — interviewing students, staff, and stakeholders to find the through-line. From there we built a bold, modular brand system flexible enough for every building yet unified in voice.
03 / IMPACT & METRICS
Key Results
67.6%rise in engaged sessions per user after 1 month
70.8%increase in average engagement time after 3 months
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