CASE STUDY • 2025
ISI Global
A new identity for a 30-year-old language travel pioneer.
01 / THE CHALLENGE
The Challenge
After three decades, ISI Global's brand had drifted. They were still winning on reputation but losing on relevance with Gen Z students booking language travel online.
02 / OUR APPROACH
Our Approach
A full rebrand anchored in the energy of the cities ISI sends students to. The new identity is bold, optimistic, and unmistakably global.
03 / IMPACT & METRICS
Key Results
83.14%increase in sales after 1 year
104.9%increase in organic visits after 1 month